:root{
  --ink:#1a2a21; --brand-deep:#0d2a1a; --brand:#163b28; --brand-mid:#1e4f36;
  --gold:#c89a3c; --gold-soft:#f3e6c8; --cream:#f6f3ea; --paper:#fbfaf8; --ink-muted:#5c6b61;
  --rule:#e2e8e2; --physical:#d9822b; --tactical:#3b6fa8; --bad:#c0392b;
  --good:#2f9e5c; --good-bg:#e8f6ee; --warn-bg:#fdf1e2; --warn-ink:#8a6a1f;
  --tactical-bg:#e9f1fa; --physical-bg:#fdf1e2; --brand-bg:#eaf1ec;
  --display:'Barlow Condensed',Impact,sans-serif; --body:'Inter',-apple-system,'Segoe UI',sans-serif;
}
*{box-sizing:border-box}
html,body{margin:0;padding:0}
body{font-family:var(--body);color:var(--ink);background:var(--paper);-webkit-font-smoothing:antialiased}
h1,h2,h3{font-family:var(--display);text-transform:uppercase;margin:0;letter-spacing:.01em;text-wrap:balance}
p{margin:0}
a{text-decoration:none;color:inherit}
.container{width:min(100% - 40px,1140px);margin:0 auto}
.section{padding:90px 0}
.kicker{font-size:11.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--brand-mid)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:14px 26px;border-radius:999px;font-family:var(--display);font-weight:700;font-size:15px;text-transform:uppercase;letter-spacing:.02em;cursor:pointer;border:none}
.btn-gold{background:var(--gold);color:var(--brand-deep)}
.btn-gold:hover{background:#d6ad4f}
.btn-outline{background:transparent;border:1.5px solid rgba(255,255,255,.35);color:#fff}
.btn-outline:hover{border-color:#fff}
.btn-dark-outline{background:transparent;border:1.5px solid var(--rule);color:var(--ink)}
.btn-dark-outline:hover{border-color:var(--brand)}

/* ---------- nav ---------- */
.nav{position:sticky;top:0;z-index:50;background:rgba(251,250,248,.92);backdrop-filter:blur(8px);border-bottom:1px solid transparent;transition:border-color .25s ease,box-shadow .25s ease}
.nav.scrolled{border-color:var(--rule);box-shadow:0 2px 16px rgba(13,42,26,.06)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:70px}
.logo{display:flex;align-items:center;gap:9px;font-family:var(--display);font-size:21px;font-weight:700;color:var(--brand-deep)}
.logo img{height:30px;width:30px;border-radius:7px}
.logo .time{color:var(--gold)}
.navlinks{display:flex;gap:30px}
.navlinks a{font-size:13.5px;font-weight:600;color:var(--ink)}
.navlinks a:hover{color:var(--brand-mid)}
.nav-actions{display:flex;align-items:center;gap:10px}
.nav-actions a.enter{font-size:13.5px;font-weight:700;color:var(--ink);padding:10px 4px}
.nav-actions .btn{padding:10px 20px;font-size:12.5px}
@media(max-width:800px){.navlinks{display:none}}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:translateY(0)}

/* ---------- hero ---------- */
.hero{background:var(--brand-deep);color:#fff;overflow:hidden;padding:76px 0 0}
.hero-in{text-align:center;max-width:760px;margin:0 auto}
.hero h1{font-size:52px;line-height:1.04;color:#fff}
.hero p.sub{font-size:16.5px;color:#c7d2c9;max-width:520px;margin:22px auto 0;line-height:1.55}
.hero-actions{display:flex;gap:12px;justify-content:center;margin-top:30px;flex-wrap:wrap}
.hero-shot{margin:56px auto 0;max-width:1040px;border-radius:14px 14px 0 0;overflow:hidden;box-shadow:0 40px 80px -30px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.08);border-bottom:none}
.hero-shot img{display:block;width:100%;height:auto}
@media(max-width:720px){
  .hero h1{font-size:34px}
  .hero{padding:56px 0 0}
  .hero-shot{margin-top:36px;border-radius:10px 10px 0 0}
}

/* ---------- problema ---------- */
.problema{background:var(--cream)}
.problema .head{text-align:center;max-width:620px;margin:0 auto 18px}
.problema h2{font-size:38px;color:var(--ink);margin-top:10px}
.problema .sub{font-size:14.5px;color:var(--ink-muted);max-width:480px;margin:16px auto 0;line-height:1.6}
.flow{display:flex;align-items:flex-start;justify-content:center;gap:10px;flex-wrap:wrap;margin-top:54px}
.flow-item{display:flex;flex-direction:column;align-items:center;gap:12px;width:148px}
.flow-chip{display:flex;align-items:center;gap:8px;font-family:var(--display);font-weight:700;font-size:15px;text-transform:uppercase;letter-spacing:.02em;padding:14px 20px;border-radius:10px;background:#fff;color:var(--ink-muted);border:1px solid var(--rule);box-shadow:0 10px 22px -14px rgba(13,42,26,.18)}
.flow-ic{width:9px;height:9px;border-radius:2px;flex:none;background:var(--ink-muted);opacity:.55}
.flow-item:nth-child(1) .flow-chip{transform:rotate(-3deg)}
.flow-item:nth-child(3) .flow-chip{transform:rotate(2deg)}
.flow-item:nth-child(5) .flow-chip{transform:rotate(-2deg)}
.flow-caption{font-size:11.5px;color:var(--ink-muted);line-height:1.5;text-align:center}
.flow-arrow{color:var(--ink-muted);font-size:20px;opacity:.5;margin-top:16px}
.flow-chip.scoutime{background:var(--brand);color:#fff;transform:none!important;box-shadow:0 18px 34px -16px rgba(13,42,26,.45);padding:16px 24px;font-size:17px}
.flow-chip.scoutime .flow-ic{background:var(--gold);opacity:1}
.flow-item.scoutime-item .flow-caption{color:var(--brand-mid);font-weight:700}
@media(max-width:720px){
  .flow{flex-direction:column}
  .flow-arrow{transform:rotate(90deg);margin-top:0}
}

/* ---------- producto A ---------- */
.cols3{display:grid;grid-template-columns:repeat(3,1fr);gap:34px;margin:52px 0 54px}
.col-item .num{font-family:var(--display);font-size:13px;color:var(--gold);font-weight:700;letter-spacing:.08em}
.col-item h3{font-size:21px;margin:10px 0 9px;color:var(--ink)}
.col-item p{font-size:13.5px;color:var(--ink-muted);line-height:1.6}
.big-shot{border-radius:16px;overflow:hidden;border:1px solid var(--rule);box-shadow:0 30px 60px -32px rgba(13,42,26,.25)}
.big-shot img{display:block;width:100%;height:auto}
.shot-cap{display:flex;align-items:center;gap:8px;padding:13px 18px;font-size:12px;color:var(--ink-muted);background:#fff;border-top:1px solid var(--rule)}
.shot-cap .live-dot{width:6px;height:6px;border-radius:50%;background:var(--good);display:inline-block;flex:none}
@media(max-width:800px){.cols3{grid-template-columns:1fr;gap:28px}}

/* ---------- producto B (steps) ---------- */
.steps-section{background:var(--brand-deep);color:#fff}
.steps-section .head{text-align:center;max-width:600px;margin:0 auto 60px}
.steps-section h2{font-size:36px;color:#fff;margin-top:10px}
.steps-section .lead{color:#b9c6bd;font-size:14.5px;margin-top:14px;line-height:1.6}
.step-row{display:grid;grid-template-columns:.85fr 1.15fr;gap:46px;align-items:center;margin-bottom:64px}
.step-row:last-child{margin-bottom:0}
.step-row.rev{grid-template-columns:1.15fr .85fr}
.step-row.rev .step-visual{order:-1}
.step-num{font-family:var(--display);font-size:13px;color:var(--gold);letter-spacing:.1em;font-weight:700}
.step-row h3{font-size:26px;color:#fff;margin:10px 0 10px}
.step-row p{font-size:14px;color:#c7d2c9;line-height:1.6;max-width:420px}
.step-visual{border-radius:12px;overflow:hidden;border:1px solid rgba(255,255,255,.1);box-shadow:0 26px 54px -26px rgba(0,0,0,.5)}
.step-visual img{display:block;width:100%;height:auto}
@media(max-width:800px){
  .step-row,.step-row.rev{grid-template-columns:1fr;gap:20px}
  .step-row.rev .step-visual{order:0}
}

/* ---------- ia strip ---------- */
.ia-strip{background:var(--brand-mid);color:#fff}
.ia-strip .container{display:grid;grid-template-columns:1.2fr 1fr;gap:48px;align-items:center;padding:60px 0}
.ia-top{display:flex;align-items:center;gap:14px;margin-bottom:14px}
.ia-ic{width:42px;height:42px;border-radius:11px;background:rgba(255,255,255,.14);display:flex;align-items:center;justify-content:center;flex:none}
.ia-strip b{font-family:var(--display);font-size:24px;text-transform:uppercase;display:block;line-height:1.1}
.ia-strip p.ia-desc{font-size:14.5px;color:#d7e0da;line-height:1.6;max-width:460px;margin:0}
.ia-badge{display:inline-flex;align-items:center;gap:7px;font-size:11.5px;font-weight:700;color:var(--gold-soft);background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.2);border-radius:999px;padding:6px 14px;margin-top:16px}
.ia-badge:before{content:'';width:6px;height:6px;border-radius:50%;background:var(--gold)}
.examples{margin-top:20px;display:flex;gap:10px;flex-wrap:wrap}
.ia-pill{font-size:12px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.16);border-radius:999px;padding:8px 14px;color:#e4ebe6}
.ia-visual{border-radius:12px;overflow:hidden;border:1px solid rgba(255,255,255,.12);box-shadow:0 30px 60px -28px rgba(0,0,0,.5)}
.ia-visual img{display:block;width:100%;height:auto}
@media(max-width:800px){.ia-strip .container{grid-template-columns:1fr;gap:28px;padding:48px 0}.ia-visual{order:-1;max-width:420px;margin:0 auto}}

/* ---------- para quién ---------- */
.who{background:var(--paper)}
.who .head{text-align:center;max-width:560px;margin:0 auto 50px}
.who h2{font-size:34px;margin-top:10px}
.who-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.who-card{background:#fff;border:1px solid var(--rule);border-radius:14px;padding:30px 26px;transition:transform .2s ease,box-shadow .2s ease;border-top:3px solid var(--rule)}
.who-card:hover{transform:translateY(-4px);box-shadow:0 18px 36px -20px rgba(13,42,26,.22)}
.who-card[data-accent="club"]{border-top-color:var(--brand)}
.who-card[data-accent="scout"]{border-top-color:var(--tactical)}
.who-card[data-accent="agencia"]{border-top-color:var(--physical)}
.who-card h3{font-size:21px;margin:14px 0 9px}
.who-card p{font-size:13px;color:var(--ink-muted);line-height:1.6;margin-bottom:10px}
.who-card .note{font-size:11px;color:var(--ink-muted);background:var(--brand-bg);border-radius:8px;padding:8px 11px;line-height:1.5;margin-top:10px}
.who-card .wlink{display:inline-block;margin-top:16px;font-size:12px;font-weight:800;color:var(--brand-mid)}
@media(max-width:800px){.who-cards{grid-template-columns:1fr}}

/* ---------- precios ---------- */
.precios{background:var(--cream)}
.precios .head{text-align:center;max-width:560px;margin:0 auto 50px}
.precios h2{font-size:34px;margin-top:10px}
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.price{background:#fff;border:1px solid var(--rule);border-radius:14px;padding:30px 26px;display:flex;flex-direction:column}
.price.featured{background:var(--brand);color:#fff;transform:translateY(-8px);box-shadow:0 26px 50px -24px rgba(13,42,26,.4)}
.price .tier{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-muted)}
.price.featured .tier{color:var(--gold-soft)}
.price .badge{display:inline-block;font-size:10px;font-weight:800;text-transform:uppercase;letter-spacing:.06em;color:var(--gold);background:rgba(200,154,60,.14);border-radius:999px;padding:4px 10px;margin-bottom:10px;width:fit-content}
.price h3{font-size:23px;margin:10px 0 7px}
.price .amt{font-family:var(--display);font-size:38px;font-weight:800;margin-top:14px}
.price .amt small{font-size:14px;font-weight:500;font-family:var(--body);color:var(--ink-muted)}
.price.featured .amt small{color:#c7d2c9}
.price .per{font-size:11.5px;color:var(--ink-muted);margin-top:2px}
.price.featured .per{color:#b9c6bd}
.price ul{list-style:none;margin:20px 0 0;padding:0;display:flex;flex-direction:column;gap:9px;flex:1}
.price li{font-size:12.5px;line-height:1.5;padding-left:18px;position:relative}
.price li:before{content:'✓';position:absolute;left:0;color:var(--good);font-weight:700}
.price.featured li:before{color:var(--gold)}
.price .btn{margin-top:22px;width:100%}
.scout-row{margin-top:18px;display:flex;gap:14px;align-items:center;justify-content:center;flex-wrap:wrap;font-size:12.5px;color:var(--ink-muted)}
.scout-row b{color:var(--ink)}
@media(max-width:800px){.price-grid{grid-template-columns:1fr}.price.featured{transform:none}}

/* ---------- faq compact ---------- */
.faqc{background:var(--paper)}
.faqc .head{text-align:center;max-width:560px;margin:0 auto 40px}
.faqc h2{font-size:30px;margin-top:10px}
.faqc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.faqc-item{background:#fff;border:1px solid var(--rule);border-radius:14px;padding:26px 24px;box-shadow:0 14px 30px -22px rgba(13,42,26,.2);transition:transform .2s ease,box-shadow .2s ease}
.faqc-item:hover{transform:translateY(-3px);box-shadow:0 20px 40px -22px rgba(13,42,26,.26)}
.faqc-item .q-ic{width:30px;height:30px;border-radius:8px;background:var(--brand-bg);color:var(--brand-mid);display:flex;align-items:center;justify-content:center;font-family:var(--display);font-weight:700;font-size:14px;margin-bottom:14px}
.faqc-item b{display:block;font-size:14.5px;margin-bottom:8px}
.faqc-item p{font-size:12.5px;color:var(--ink-muted);line-height:1.6}
@media(max-width:800px){.faqc-grid{grid-template-columns:1fr}}

/* ---------- cta final ---------- */
.final{background:var(--gold-soft);padding:84px 0;text-align:center}
.final h2{font-size:38px;color:var(--brand-deep)}
.final p{font-size:14.5px;color:#6b5a30;margin-top:12px}
.final .btn{margin-top:26px}

/* ---------- footer ---------- */
footer{background:var(--brand-deep);color:#9fb0a6;padding:30px 0}
.foot-in{display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:12px}
.foot-logo{display:flex;align-items:center;gap:8px;font-family:var(--display);font-weight:700;color:#fff;font-size:15px}
.foot-logo img{height:22px;width:22px;border-radius:5px}
.foot-links{display:flex;gap:18px;flex-wrap:wrap}
.foot-links a:hover{color:#fff}

/* ---------- nav personas ---------- */
.nav-center{display:flex;align-items:center;gap:18px}
.nav-persona-group{display:flex;align-items:center;gap:9px}
.nav-persona-label{font-family:var(--display);font-size:10.5px;font-weight:700;letter-spacing:.08em;color:var(--gold);text-transform:uppercase}
.nav-personas{display:flex;gap:3px;background:#fff;padding:4px;border-radius:999px;border:1.5px solid var(--brand);box-shadow:0 3px 10px -4px rgba(13,42,26,.2)}
.nav-persona-pill{display:inline-flex;align-items:center;gap:6px;font-family:var(--body);font-weight:700;font-size:13px;color:var(--brand-mid);padding:8px 16px;border-radius:999px;cursor:pointer;border:none;background:transparent;transition:background .2s ease,color .2s ease;white-space:nowrap}
.nav-persona-pill .dot{width:6px;height:6px;border-radius:50%;flex:none;background:currentColor}
.nav-persona-pill[data-persona="club"]{color:var(--brand)}
.nav-persona-pill[data-persona="scout"]{color:var(--tactical)}
.nav-persona-pill[data-persona="agencia"]{color:var(--physical)}
.nav-persona-pill:hover{background:var(--brand-bg)}
.nav-persona-pill.active{color:#fff;box-shadow:0 2px 8px rgba(13,42,26,.25)}
.nav-persona-pill[data-persona="club"].active{background:var(--brand)}
.nav-persona-pill[data-persona="scout"].active{background:var(--tactical)}
.nav-persona-pill[data-persona="agencia"].active{background:var(--physical)}
@media(max-width:1020px){.navlinks{display:none}}
@media(max-width:800px){.nav-center{gap:0}}
@media(max-width:560px){
  .nav-in{flex-wrap:wrap;height:auto;padding:12px 0;row-gap:10px}
  .nav-actions .enter{display:none}
  .nav-center{order:3;width:100%;justify-content:center}
  .nav-persona-group{gap:7px}
  .nav-persona-label{font-size:9.5px}
  .nav-persona-pill{padding:7px 12px;font-size:11.5px;gap:4px}
}

/* ---------- vertical deep-dive ---------- */
.vd{background:var(--brand-deep);color:#fff}
.vd .head{text-align:center;max-width:620px;margin:0 auto 10px}
.vd-switch{display:flex;justify-content:center;gap:8px;margin:18px 0 52px}
.vd-switch button{font-family:var(--display);font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:.03em;color:#c7d2c9;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);padding:10px 20px;border-radius:999px;cursor:pointer;transition:background .2s ease,color .2s ease,border-color .2s ease}
.vd-switch button.active{background:var(--gold);color:var(--brand-deep);border-color:var(--gold)}
.vd-panel{display:none}
.vd-panel.active{display:grid;grid-template-columns:.95fr 1.15fr;gap:52px;align-items:center}
.vd-text .vd-kicker{font-family:var(--display);font-size:13px;color:var(--gold);letter-spacing:.08em;font-weight:700;text-transform:uppercase}
.vd-text h3{font-size:30px;color:#fff;margin:12px 0 16px;line-height:1.1}
.vd-text ul{list-style:none;margin:0 0 22px;padding:0;display:flex;flex-direction:column;gap:12px}
.vd-text li{font-size:14px;color:#dce6e0;line-height:1.55;padding-left:24px;position:relative}
.vd-text li:before{content:'✓';position:absolute;left:0;color:var(--gold);font-weight:700}
.vd-urgency{font-size:13px;color:#b9c6bd;font-style:italic;margin-bottom:20px}
.vd-quote{font-size:13px;color:#e4ebe6;background:rgba(255,255,255,.06);border-left:2px solid var(--gold);padding:12px 16px;border-radius:0 8px 8px 0;line-height:1.55;margin-bottom:18px}
.vd-visual{border-radius:12px;overflow:hidden;border:1px solid rgba(255,255,255,.1);box-shadow:0 26px 54px -26px rgba(0,0,0,.5)}
.vd-visual img{display:block;width:100%;height:auto}
@media(max-width:800px){
  .vd-panel.active{grid-template-columns:1fr;gap:26px}
  .vd-switch{flex-wrap:wrap}
}

/* ---------- precios persona sets ---------- */
.price-set{display:none}
.price-set.active{display:block}

/* ---------- añadidos para el sitio real ---------- */
:focus-visible{outline:2px solid var(--gold);outline-offset:2px;border-radius:4px}
html{scroll-behavior:smooth}
section[id]{scroll-margin-top:84px}
.logo img{object-fit:cover}
.nav-persona-pill{font-family:var(--body)}
.nav-persona-pill[aria-pressed="true"].active{outline:0}
.skip{position:absolute;left:-999px;top:8px;background:var(--gold);color:var(--brand-deep);padding:8px 14px;border-radius:8px;z-index:100;font-weight:700}
.skip:focus{left:8px}
.faqc-grid.five{grid-template-columns:repeat(3,1fr)}
@media(max-width:800px){.faqc-grid.five{grid-template-columns:1fr}}
.foot-links a,.foot-in a{color:inherit}
footer .foot-mail{color:#9fb0a6}

/* ---------- página de precios ---------- */
.pg-hero{background:var(--brand-deep);color:#fff;padding:68px 0 56px;text-align:center}
.pg-hero h1{font-size:44px;line-height:1.05;color:#fff;max-width:720px;margin:10px auto 0}
.pg-hero p.sub{font-size:16px;color:#c7d2c9;max-width:520px;margin:18px auto 0;line-height:1.55}
@media(max-width:720px){.pg-hero h1{font-size:32px}}
.pg-prices{padding-top:60px}
.price .tier .tag{color:var(--gold)}
.cmp-wrap{margin-top:60px;overflow-x:auto;background:#fff;border:1px solid var(--rule);border-radius:14px}
.cmp{width:100%;border-collapse:collapse;font-size:13.5px;min-width:520px}
.cmp th,.cmp td{padding:14px 18px;text-align:left;border-bottom:1px solid var(--rule)}
.cmp thead th{font-family:var(--display);font-size:14px;text-transform:uppercase;letter-spacing:.04em;color:var(--brand);background:var(--brand-bg)}
.cmp tbody tr:last-child td{border-bottom:0}
.cmp td.chk{color:var(--good);font-weight:700}
.cmp h3{font-size:22px;margin:0 0 14px}
.cmp-head{margin:60px 0 16px;font-size:26px}
.faqd{max-width:760px;margin:0 auto;display:flex;flex-direction:column;gap:10px}
.faqd details{background:#fff;border:1px solid var(--rule);border-radius:12px;padding:16px 20px}
.faqd summary{cursor:pointer;font-weight:600;font-size:14.5px;list-style:none;display:flex;justify-content:space-between;gap:14px}
.faqd summary::-webkit-details-marker{display:none}
.faqd summary:after{content:'+';font-family:var(--display);font-size:20px;color:var(--brand-mid);line-height:1}
.faqd details[open] summary:after{content:'–'}
.faqd details p{font-size:13.5px;color:var(--ink-muted);line-height:1.6;margin-top:10px}
.final .btn-row{display:flex;gap:12px;justify-content:center;flex-wrap:wrap;margin-top:26px}
.final .btn-row .btn{margin-top:0}
.price .amt .free{font-size:38px}
.price-grid.two{grid-template-columns:repeat(2,1fr);max-width:640px;margin:0 auto}
@media(max-width:800px){.price-grid.two{grid-template-columns:1fr}}
.precios .vd-switch button{color:var(--brand);background:#fff;border-color:var(--rule)}
.precios .vd-switch button:hover{border-color:var(--brand)}
.precios .vd-switch button.active{background:var(--gold);color:var(--brand-deep);border-color:var(--gold)}
body[data-persona="scout"] .cmp-set{display:none}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
  .who-card,.faqc-item{transition:none}
}